"Game of Thrones" star Peter Dinklage has become Chrysler's latest spokesperson. Dinklage lends his deep baritone to the automaker's newest ad campaign: "Drive Proud," which highlights the new 2015 Chrysler 300.
"The Chrysler brand celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft and have the guts to turn dreams into reality," said FCA Chief Marketing Officer Olivier Francois of the first ad in the campaign "Kings and Queens of America."
The new "Kings and Queens" ad certainly does cause some goosebump-inducing moments by doing exactly what great car commercials are designed to do: inspire. Featuring heavy-hitters in the business, arts and sports worlds, the ad includes first full-time female NBA Assistant Coach Becky Hammon, Reddit Co-founder Alexis Ohanian, Novelist Smith Henderson and Society Nine Founder Lyn Le.
"Our latest homage to the relentless and proud is 'The Kings and Queens of America,' where we recognize nobility not as a birthright but an earned designation. Because meaningful success doesn't appear magically on a silver platter; it is earned and should be rewarded. The crown jewel in this case being the new Chrysler 300 - a car crafted with them in mind," Francois added.
Three more spots are due to air through June, all highlighting different aspects of the 300 sedan. Check out the "Kings and Queens of America" ad below. For more information about the 2015 300 or to schedule a test drive, stop by our Chrysler dealership in Richardson today!
