History of Jeep  
 

Jeep is a well-known brand of vehicles that are known for their durability and off-road abilities. They also make great commuter vehicles for everyday use, thanks to how versatile and practical they are. What many people don’t know is that there is a fascinating history behind the Jeep brand.

How Jeep Originated

The original Jeep vehicle was made for World War II. When the United States became involved in the war, they began to inquire with different vehicle manufacturers about the potential for a four-wheel drive model that would hold up well in combat. The U.S. Army spoke with 135 different companies and finally settled on the American Bantam Car Company and Willys-Overland. Unfortunately, Willys-Overland requested more time. The U.S. refused, and American Bantam went bankrupt. This was when freelance designer Karl Probst was brought on board. He initially didn’t want to be involved in the project, but in July of 1940, he started working.

The Prototype

The Bantam Reconnaissance Car (or BRC) was the prototype vehicle that utilized different off-the-shelf parts. It was constructed entirely by hand in Pennsylvania, and it was then transported up to Maryland. Unfortunately, engine torque was a bit behind, but the rest of the vehicle was what the U.S. Army was looking for.

Jeep As We Now Know It

The original model that was used for military purposes was branded a GP for government purposes. It is believed that GP was turned into the word ‘Jeep’ by the President of Willys-Overland. Other people argue that Jeep was named after the character Eugene the Jeep, which was featured in the Thimble Theatre comic. Whatever the origination, the Jeep trademark was applied for in 1943 by Willys-Overland.

Eventually, American Motors Corporation purchased Jeep in 1970. It ended up being sold to Chrysler in 1987, just after the Jeep Wrangler was introduced.

The Jeep Wrangler

The Wrangler replaced the original military Jeep CJ-7 in 1987. A complete redesign of the vehicle was completed in 2006, and there are now a number of different trim levels for it. It has received many awards over the years, including achieving the Guinness World Record for highest altitude reached by a four-wheel vehicle (2007). Jeep has added many different models to its lineup over the years, including the Grand Cherokee, Renegade, and Compass.

If you’re interested in learning more about the Jeep brand or the vehicles that are currently part of their lineup, we at Richardson Chrysler, Jeep, Dodge, and RAM encourage you to reach out to us or stop by our Richardson location. We would be more than happy to give you a rundown of the vehicles currently part of the Jeep lineup.