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Personalization is a primary element of the modern automotive experience, and the Jeep® brand is taking that concept to the next level for the 2026 model year. Jeep® has confirmed that the iconic Reign exterior paint is returning for the Wrangler and Gladiator lineups. This eye-catching purple color—which previously gained a cult following as a limited-edition option—is now back, giving drivers another chance to secure a vehicle that makes a definitive statement on the road.

 
​For the fourth time in five years, Jeep comes out on top at the Rebelle Rally. This all-women's off-road navigation challenge stretches more than 1,700 miles across Nevada and California. It's a serious test of endurance. Teams must leave cellphones and modern GPS behind, with no outside help allowed. For eight days, participants face Mother Nature's toughest obstacles, including dunes and dry riverbeds.

 
The 2025 Ram 1500 and the 2025 Jeep Gladiator have earned prestigious awards as top pickup trucks. The Gladiator took home the title of the Top Off-Road Mid-Size Pickup Truck, while Cars.com named the Ram 1500 the best Family Pickup Truck. Let's explore what makes these two models stand out.

 
Jeep has long been a staple in the American automotive industry. While it remains one of the most popular and well-loved vehicle brands today, its roots run deep. Jeep also has a strong connection with the US military, with its vehicles designed for both civilian and military use. Since World War II, the Jeep has been a familiar name in households and has been a trusted vehicle by the military. Explore Jeep's proud history as a key provider of military vehicles for the US armed forces.

 
When it comes to adventure-ready vehicles, Jeep is likely the first brand that comes to mind. Known for producing some of the most rugged, durable, and charismatic cars on the road, Jeep stands out among automakers. In addition to its well-known SUVs, Jeep now offers the Gladiator, which combines the classic SUV look with a pickup-style bed.